Building smart and Sustainable Agriculture
National Food Security is not only determined by the size of the land, but the ability of farmers to adapt and utilize agricultural innovation also plays an important role in making it happen. In the midst of climate change, attacks by increasingly massive plant-destroying organisms, and soil degradation due to excess chemical inputs, innovations are needed that not only maintain productivity, but also ensure the sustainability of agricultural systems.
LAMOR be an option in the face of various agricultural challenges today. LAMOR is a microorganism-based biostimulant, namely Rhodovulum sulfidophilum (2×10⁸ CFU/ml) which is a photosynthetic bacteria that can improve the process of photosynthesis, greener leaves, sturdy plants, and help the recovery process of sick or stressed plants.
With these capabilities, LAMOR encourage plant physiological activities to be more optimal, increase nutrient absorption and plant endurance, resulting in more optimal plant growth and higher crop yields.
The success of an agricultural innovation depends not only on its formula, but also on how to introduce and prove it directly before farmers. Farmers Meeting (FM) and Farmers Field day (FFD) spearheading promotional strategies LAMOR, because both play an important role in disseminating the real benefits of the product to farmers.
Farmers Meeting: Education that opens farmers ' Horizons
Farmers Meeting (FM) an interactive activity between teams Mediagri with various groups of farmers in various regions in Indonesia. This activity aims to provide a direct understanding of the benefits and how it works LAMOR, as well as building farmers ' confidence in modern technology in agriculture. In every activity Farmers Meeting here, we discussed about:
- The role of photosynthetic microbes Rhodovulum sulfidophilum in improving the process of photosynthesis.
- Data from field tests in various regions showed an increase in crop productivity of 10-20%.
- How to use LAMOR the right one, ranging from dosage, application time, to spraying techniques
- Discussion on agricultural constraints and how LAMOR be part of the solution.
Activities Farmers Meeting
With an approach like this, farmers not only become users, but also understand the science behind every technology they apply. Farmers meeting also a forum to share experiences between farmers, from those who have tried the product to those who are new to the product.
Farmers Field DaySeeing, judging, and believing
If Farmers Meeting is the door of education, then Farmers Field day (FFD) is a proving stage involving local farmers with field officers to see the real results of the use LAMOR in the field of experiments (demoplot). In this activity, the participants were invited to observe firsthand how the real changes produced after the application of lamor, such as:
- The leaves of the plant are more intense green and shiny due to more optimal photosynthesis
- Plant growth (roots, stems, leaves) more upright and sturdy
- The number and size of fruits increases
- Plants are more resistant to stress
Activities Farmers Field Day
Farmers Field Day (FFD) it is not only a promotional activity, but also a commitment to transparency and our responsibility to demonstrate the effectiveness of products in real conditions.Activities Farmers Field Day
Strategic Role Farmers Meeting (FM) and Farmers Field Day (FFD) the Lamor Marketing
Activities Farmers Meeting (FM) and Farmers Field Day (FFD) proven to be one of the highly effective evidence-based marketing strategies. This approach can build farmers ' trust through education and direct evidence. This will be useful in:
- Build Brand Trust, because farmers will have more confidence in the products proven in the field.
- Push Word Of Mouth Positive, satisfied farmers can become natural promotional agents. Their testimonials can be more powerful social proof than ads
- Increasing community involvement, this activity can strengthen the relationship between companies and farmers in the field.
Field Testimonials
“The use of Lamor on The Onion makes it extinct a lot. Strengthen immune onion plants are not susceptible to disease and pests and make the color green nglereng or concentrated"- Mr. Catur, Tunas Mandiri Millennial Farmer — Parangtritis
“The use of lamor from the age of 10 days makes the fiber and the color of the leaves shiny, the durability is good, during the day about 1 hour the plant has nothing to wither"Mr. Dwi, Chili Farmers-Sragen
“Lamor can help the effectiveness of other pesticides, making the leaves become wide and thickl” Pak Rohidin, tomato farmer-Garut
“The use of Lamor in plants makes plants grow faster, plants are more immune from disease, large and thick leaves and increase crop yields"Mr. Nana, cabbage and onion farmers-Majalengka
LAMOR continue to expand its reach and share benefits in various agricultural regions of Indonesia-by bringing the spirit of “Greener and healthier with Lamor.”
