Medion held a Digital Marketing & Content Production training on April 4th until 7th 2022 with speaker Achmad Ubaidillah who is a digital media professional. The training activity is one form of collaboration between Medion and PRISMA.
PRISMA is a Development Partnership program between the Australian Government (Department of Foreign Affairs and Trade, DFAT) and the Government of Indonesia (Bappenas), which aims to accelerate poverty alleviation through inclusive economic growth. PRISMA partners with Medion in particular for the scope of dairy farms in Central and East Java with the aim of introducing good health management applications and ways to prevent Mastitis so that farmers can maintain the health and performance of their cows. Previously, Medion and PRISMA had held the first training activity, entitled Dairy Cow Maintenance and Health Management on March 28th 2022 with speaker drh. Asep Rahmat Khaerudin, M.Pt as Chairman of IDHSI (Ikatan Dokter Hewan Sapi Indonesia).
The purpose of this Digital Marketing & Content Production training is to increase the expertise and creativity of Medion workers in the field of digital marketing so that they can effectively deliver messages through the latest information channels. This form of activity in the form of theoretical delivery in the classroom and practice in the field which has three main topics in the discussion, digital marketing, photography, and videography.
The training provides new insights for participants. This was stated directly by Tyas, Product Management Assistant Manager. “It was great to be able to participate in this training even though the agenda is dense, but participants are still enthusiastic and get a lot of knowledge that can be applied in creating digital marketing content for everyday work. This training is also accompanied by practice so as to hone the ability of participants in absorbing the knowledge given,” she said.
Medion expected from the training that has been carried out can strengthen Medion’s digital marketing strategy so as to increase the dissemination of information and education to the farmers.